Eurosport has poached Mark Alexander from Guardian Unlimited to be
its first internet sales manager.
Alexander has already sold banner ads to British Airways, despite being
in his new job for less than a week.
BA is using Eurosport.com, which gets more 12 million page hits a month,
to publicise a competition giving away tickets to Euro 2000.
Eurosport.com is running ads for 35-40 advertisers, including Philips
and Fuji Film.
Alexander has been briefed to build a team dedicated to selling banners,
buttons and web sponsorship deals.
Web advertising was previously sold as an add-on by Eurosport’s main TV
sales team, which is overseen by sales director Dominic Burns.
Alexander will report to Burns and Andrea Ott-Huber, Zurich-based head
of internet sales. Eurosport already has internet sales teams in France
Burns said: ’Mark will enable us to gain access to the web departments
of advertisers and dotcom agencies. He will continue to sell the net
with TV as an integrated package but will also bring in clients who are
interested in advertising solely online.’