Alexandr the meerkat launches blooper viral

LONDON - VCCP has launched a viral campaign for Comparethemarket.com made up of bloopers featuring Alexandr, the cravat-wearing meerkat owner of comparethemeerkat.com.

The viral features outtakes from the TV campaign showing Alexandr getting lines wrong, slipping and banging his head and being caught looking at a naughty meerkat porn site. 

Traffic to the comparethemeercat.com website increased by 100 per cent on the release of the viral, which was seeded through Twitter and Facebook.