Alfa Romeo set for SUV push

Alfa Romeo is looking for an agency to create a global campaign for a new SUV.

Alfa Romeo: on hunt for agencies
Alfa Romeo: on hunt for agencies

The brand’s owner, Fiat Chrysler Automobiles, has contacted agencies directly. The brief is to create a campaign next year that would include promoting the re-introduction of Alfa Romeo in the US.

Sergio Marchionne, FCA’s chief executive, is attempting to revive the Alfa Romeo brand as part of a strategy to more than double the car-maker’s profit by 2018. 

In July last year, FCA unveiled the Giulia marque, the first mass-production Alfa Romeo available in the US since it left the market in the early 1990s.

It is understood that FCA is also seeking an agency to create a campaign for a new Jeep SUV launch. 

Alfa Romeo appointed Milan agency Armando Testa to its global advertising account in 2013, having worked with the shop since 2011.

A spokesman at FCA UK declined to comment.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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