Alfred Dunhill launches Olympian campaign

Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city of London with a series of short films featuring British Olympians talking about their experience of competing.

Matthew Pinsent: Olympic gold medallist features in Alfred Dunhill's online film
Matthew Pinsent: Olympic gold medallist features in Alfred Dunhill's online film

Rowing legend Matthew Pinsent, double Olympic gold medal-winning sailing champion Iain Percy and Olympic gymnastics hopeful Louis Smith appear in the ‘Voice’ campaign.

The brand is aiming to eschew the world of celebrity and instead, portray real men of distinction of different ages and different backgrounds.



The spring/summer campaign was created in-house with digital strategy handled by Holler.

The film featuring Pinsent, is currently being run on the brand's Facebook page and YouTube channel and will be followed by footage starring Iain Percy on Thursday (19 January) and Louis Smith on the following Monday.
 
Follow Matthew Chapman @mattchapmanUK

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).