Alfredo Marcantonio joins DMB&B

DMB&B has appointed the veteran creative director, Alfredo Marcantonio, to the newly created position of executive creative director on European assignments.

DMB&B has appointed the veteran creative director, Alfredo

Marcantonio, to the newly created position of executive creative

director on European assignments.



Marcantonio, who quit his role as creative director of General Motors at

the Interpublic Group in March (Campaign, 26 March), will have a roving

brief at DMB&B, working across international and domestic business.



’For the past 12 months, I’ve worked on one account, which can be

restrictive,’ Marcantonio said. ’If that’s what you want to do, you

should go and be a client. I don’t want to do that any more. I want a

varied role and to be used as a resource. I’ll do whatever they want me

to.’



The move reunites Marcantonio with David Jones, chairman of DMB&B and

the man responsible for his hiring. The two were founding members of

Lowe Howard-Spink in the early 80s.



’When I heard Marc was leaving IPG, I was keen to find a way of getting

him here,’ Jones said. ’It wasn’t like there was a gap that needed to be

filled but we decided we needed to add a talented creative resource

across Europe.’ Marcantonio will work on the agency’s Mars business, in

parallel with the London creative department.



Marcantonio’s career has included stints on both the agency and client

side.



His most recent job before joining Interpublic was at Abbott Mead

Vickers BBDO, where he worked as a senior creative on BT.



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