Allan Gray 'legend' by King James, Cape Town SA

South African agency King James has created a new spot for Allan Gray Investment, celebrating the legend that was James Dean.

The spot, shot entirely in black and white, features scenes from Dean's life with a commentary listing how much he achieved in his short life before his untimely death at age 24.

The ad's strapline: "Given more time imagine the possibilities' aims to encourage people to sort out their insurance and make the right investment while they can."