Allan Rich seeks new place in ad business

Allan Rich, who as the founder of The Media Business Group was an early player in the growth of the media specialists, is leaving the media agency world.

Rich, 60, will step down from his post as the vice-chairman of MediaCom Europe. In 1998, he was responsible for the merger of The Media Business with Grey's MediaCom, and became the consolidated agency's chief executive.

Having founded The Media Business in 1975, Rich built it into a sizeable agency before the merger. He moved to the wider European role in 2000.

Rich said he had no intention of retiring, and would instead continue to work in advertising, though in an area that would be non-competitive with MediaCom.

MediaCom has not yet decided on whether to appoint a successor to Rich in the European role.

Rich said: "I look at the team (at MediaCom) and think they're brilliant and that the future is safe and sound."

Alexander Schmidt-Vogel, MediaCom's worldwide chief executive, added: "In the process of The Media Business merger, Allan was key. Most mergers fail but in this case you could say it was perfect. Allan was key to the success in bringing people together and creating a new culture because he's excellent with people."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).