The Alliance & Leicester is reviewing its direct marketing agency
roster with pounds 18 million of business up for pitch.
The banking group is approaching agencies to pitch for its credit card
and personal loan business.
Currently, TBWA/GGT handles direct marketing for the credit card
division of A&L and Brann Cirencester works on personal loans.
BHWG Proximity handles direct marketing and some press advertising for
the mortgage service of A&L. This account is not thought to be under
Last year A&L spent pounds 4.8 million on direct mail to back its credit
cards and pounds 3 million on direct mail for its loans. It also spent
pounds 4 million on insert campaigns to back its loans and pounds 6
million on press and inserts for credit cards (MMS).
A&L's advertising has included the series of idents, created by D'Arcy,
to back its sponsorship of Who Wants to be a Millionaire?. They show
past gameshow hosts lamenting the show's success.
Nick Smith, A&L's head of marketing communications, was unavailable for
comment. An A&L spokesman said: 'We do review things from time to
This is not to say that we will change our incumbent agencies but we are
constantly evaluating performance.'
A&L's most recent review was of its creative account last year. It
appointed D'Arcy to the pounds 15 million business, ending a 15-year
relationship with BMP DBB. OMD UK resigned A&L's media account and was
replaced by Manning Gottlieb Media, also last year.
BHWG used characters from the Snoopy cartoons to back A&L's latest
mortgage offers with a pounds 4 million press campaign.