Alliance & Leicester hands account to MGM

Manning Gottlieb Media has picked up the centralised strategy and planning business for Alliance & Leicester, and is recruiting three senior media planner/ buyers to work on the account.

Manning Gottlieb Media has picked up the centralised strategy and

planning business for Alliance & Leicester, and is recruiting three

senior media planner/ buyers to work on the account.



The agency won the A&L account following a pitch against undisclosed

competition, believed to include the two incumbents on the buying

business, Tri-Direct and AMS Advertising.



BMP OMD resigned its share of the media buying in January after ten

years on the account. Tri-Direct’s and AMS’ positions as media buyers

are not affected by MGM’s appointment.



The A&L account will be headed by group account director Marco Ramos,

who will oversee a team including the new recruits. MGM hopes to appoint

the three staff within the next two weeks.



According to MMS figures, A&L spent more than pounds 14 million on

advertising last year. The bank spends about the same amount on

direct-response marketing, such as direct mail and inserts.



The A&L account win comes as MGM begins a major recruitment drive. The

agency has appointed ex-Lipton Fleming recruitment consultant Claire

Jackson as its first head of human resources as it aims to increase

staff numbers.



MGM managing partner Nick Manning said: ’Claire’s appointment is a big

step for us. We’re literally interviewing people every morning,

lunchtime and evening. We’ve taken on quite a bit of new business over

the last few months, some of which was not very well marketed before we

won it.



’This time last year we had about 40 employees. By the end of April we

aim to have at least 83, and by the summer at least 90.’



Among MGM’s new recruits are media manager Glyn Williams, who joins from

Carat in April, senior media planner Joe Chuku, who joins from Universal

McCann in April, and senior media planners Frankie Taylor and Jillian

Monahan, who have joined this week from MediaCom TMB and Carat.



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