Allianz Insurance appoints Joshua G2

LONDON - Allianz Insurance has appointed Joshua G2 as lead strategic agency for its motor and home insurance DM products after a four-way pitch.

Allianz Insurance...appoints Joshua G2
Allianz Insurance...appoints Joshua G2
Joshua will work on the strategic development of the Cornhill Direct business.

Neil Brettell, commercial director of Allianz Personal said: "I am tremendously excited about working with Joshua G2 as we look for ways to grow our direct business in what is a very challenging and fast moving environment.

The other short listed agencies were Archibald Ingall Stretton, Draftfcb and Tullo Marshall Warren.

Allianz does not retain a below-the-line agency.

The German insurer has previously worked with the now-defunct WWAV Rapp Collins Leeds, and the Direct Agency, which handled the group's Premierline Direct and Pet Plan brands respectively.

The pitch was overseen by the Observatory.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).