AllTogetherNow wins Virgin Money

AllTogetherNow, The & Partnership's new content agency run by the former NME editor Connor McNicholas, has won its first brief, to create digital content for Virgin Money.

Conor McNicholas: chief executive officer, AllTogetherNow
Conor McNicholas: chief executive officer, AllTogetherNow

Virgin Money appointed AllTogetherNow, which launched in December, without a pitch. The agency is tasked with creating digital content that frames Virgin as a better kind of bank.

Paul Lloyd, Virgin Money’s marketing director, said: "AllTogetherNow impressed us with the quality of its ideas and its understanding of our direction as a brand.

"We’re confident their work will help us drive home the message that Virgin Money is very different from other banks."

M/Six, another agency within The & Partnership, has worked with Virgin Money on its media planning and buying since 2008.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More