Virgin Money appointed AllTogetherNow, which launched in December, without a pitch. The agency is tasked with creating digital content that frames Virgin as a better kind of bank.
Paul Lloyd, Virgin Money’s marketing director, said: "AllTogetherNow impressed us with the quality of its ideas and its understanding of our direction as a brand.
"We’re confident their work will help us drive home the message that Virgin Money is very different from other banks."
M/Six, another agency within The & Partnership, has worked with Virgin Money on its media planning and buying since 2008.