Alpen Banks Hoggins O'Shea FCB

Museli ads usually feature words like "wholesome" and "nature", so Banks Hoggins O'Shea FCB's new campaign for Alpen is a breath of fresh air, with salient warnings about the dangers of rushing in, especially when it comes to snogging your mother-in-law or volunteering for wife swapping duties when that wasn't quite what your wife and friends had in mind. The campaing features an appropriate new strapline: "Less haste. More Alpen". The campaign was written by Brian Riley and art directed by Matt Lee, with direction by HLA's Tom Vaughan.