Alt-right news site Breitbart barred by AppNexus for hate speech

AppNexus has barred right-wing news site Breitbart from using its ad-serving tools after an audit found that content on the site incited violence.

Breitbart: features sections on "big government" and "big journalism"
Breitbart: features sections on "big government" and "big journalism"

The ad tech company decided to carry out an audit after the site’s former executive chairman Steve Bannon was chosen by US President-elect Donald Trump to be his chief strategist.

AppNexus spokesman Joshua Zeitz told Bloomberg: "We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language."

Breitbart disputed the claims. Chief executive Larry Solov said in an e-mailed statement that the site "has always and continues to condemn racism and bigotry in any form."

In contrast to moves by Facebook and Google to pull advertising from sites featuring "fake news", AppNexus said it was not targeting Breitbart for spreading misinformation, or for its editorial position, but purely for the violation of its hate speech policy.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).