Alt-right news site Breitbart barred by AppNexus for hate speech

AppNexus has barred right-wing news site Breitbart from using its ad-serving tools after an audit found that content on the site incited violence.

Breitbart: features sections on "big government" and "big journalism"
Breitbart: features sections on "big government" and "big journalism"

The ad tech company decided to carry out an audit after the site’s former executive chairman Steve Bannon was chosen by US President-elect Donald Trump to be his chief strategist.

AppNexus spokesman Joshua Zeitz told Bloomberg: "We did a human audit of Breitbart and determined there were enough articles and headlines that cross that line, using either coded or overt language."

Breitbart disputed the claims. Chief executive Larry Solov said in an e-mailed statement that the site "has always and continues to condemn racism and bigotry in any form."

In contrast to moves by Facebook and Google to pull advertising from sites featuring "fake news", AppNexus said it was not targeting Breitbart for spreading misinformation, or for its editorial position, but purely for the violation of its hate speech policy.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More