Alternative buyers for O2 circle after Three deal rejected

Alternatives have emerged for an O2 takeover after an acquisition by rival network Three was blocked by the European Commission last week.

O2: the operator's 'Wear the Rose' campaign during the Rugby World Cup
O2: the operator's 'Wear the Rose' campaign during the Rugby World Cup

O2 chief executive officer Ronan Dunne is reportedly exploring an £8.2bn management buyout, according to the Telegraph, having been approached by private equity investors.

Dunne has been CEO for eight years, and was previously chief financial officer.

O2 remains bound by an exclusivity agreement with Three’s parent firm, Hutchison Whampoa, until the end of June unless the pair agree to dissolve talks.

According to the newspaper, discussions are in the early stages, with bankers pegging O2’s valuation at £8.2bn, less than the £10.25bn on the table from Three.

An earlier report from Sky News claimed private equity groups including Apax Partners, CVC Capital Partners and KKR were mulling a joint bid to Telefonica.

Mike Fries, chief executive of Virgin Media owner Liberty Global, has also said it would be "strange" if the company didn’t consider a bid for O2.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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