Alzheimer's Society kicks off search for creative agency

Alzheimer's Society is holding a pitch to find a creative agency to help boost the dementia charity's profile.

Dementia: Alzheimer’s Society and Government will launch ads
Dementia: Alzheimer’s Society and Government will launch ads

The pitch is being run through AAR and is in its early stages. Linda Seaward, the head of marketing at Alzheimer’s Society, is in charge of the process.

The Government’s health body Public Health England has recently hired DLKW Lowe to create a major dementia campaign over the next two years.

Alzheimer’s Society is supporting the Government drive to change public perceptions of dementia, but is also hoping to make the most of the wave of interest in brain diseases with its own advertising and brand work.

Alzheimer’s Society released its first TV campaign in 2009. Red Bee Media created the spot, which pointed out that women spend thousands of pounds on trying to look  young with little consideration for how their minds age.

The charity also worked with DLKW Lowe when the agency created a dementia campaign for the Government in 2010.

In 2012, Alzheimer’s Society signed up to JWT London’s money-raising initiative by putting blocks of wood engraved with the word "hope" next to supermarket tills to prompt donations.

Also in 2012, the actress Carey Mulligan agreed to front a PR campaign for Alzheimer’s Society as part of Dementia Awareness Week.

Alzheimer’s Society did not respond in time to comment.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published