Amazon Appstore UK searches for digital agency

Amazon is looking for an agency to handle the social media and digital marketing for its Appstore in the UK.

Amazon: campaign for Fire TV
Amazon: campaign for Fire TV

The internet retailing and entertainment giant has approached agencies directly with the brief to create advertising for its Appstore, which sells Android applications, in the UK.

At the same time, Amazon is understood to have issued a separate brief to find a creative agency to produce digital and social advertising for Audible, an audio book platform that is backed by the internet retailer.

Amazon launched its Appstore in the UK 2012, one year after it was first released in the US.

Earlier this year, Amazon appointed Lucky Generals and Joint to work on its pan-European advertising account after a pitch.

Amazon held that pitch because it wanted to proactively market its products in the wake of criticisms about how much tax it pays and its warehouse working conditions in the press.

Lucky Generals' first campaign for the brand was for its video streaming box for TVs, Fire TV, and was designed to make Amazon seem warmer and more human.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published