Amazon, Google, Facebook, IBM and Microsoft form alliance on AI

Amazon, Google, Facebook, IBM and Microsoft have partnered to give people a better understanding of artificial intelligence.

Amazon, Google, Facebook, IBM and Microsoft form alliance on AI

The Partnership on Artificial Intelligence to Benefit People and Society aims to come up with best practices on the challenges and opportunities with the technology.

The group will look at ethics, transparency, collaboration, trustworthiness and reliability of AI. However it will not take up any lobbying activities.

Apple is missing from the list of tech companies involved in the partnership.

A statement from the alliance said: "AI technologies hold tremendous potential to improve many aspects of life, ranging from healthcare, education and manufacturing to home automation and transportation.

"Through rigorous research, the development of best practices, and an open and transparent dialogue, the founding members of the Partnership on AI hope to maximise this potential and ensure it benefits as many people as possible."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published