Amazon puts all European media into OMD

Amazon.com has consolidated its £8 million pan-European media

planning and buying account into the OMD network.



In the UK, OMD takes over from Total Media following a competitive pitch

against several undisclosed agencies.



The pitch was led from Germany, where the client has its head

office.



OMD Germany co-ordinated the pitch pro-cess working with network

counterparts OMD UK and OMD France to cover the three markets in which

Amazon.com has offices.



Last year, Amazon.co.uk spent £6 million on media in the UK, and

now sells electronic goods as well as books, videos and CDs.



The OMD UK marketing and new-business director, Mark Dickinson, said:

"This win is a great example of the collaborative OMD network approach.

Amazon was attracted by our creative ideas, teamwork and our network

resources."



Amazon.com called an advertising and media review to centralise its

business at the end of last year. The e-tailer gave its £35

million global creative account to Wieden & Kennedy in June, replacing

FCB Worldwide in the US and HHCL & Partners in the UK.



The company suffered a £40 million operating loss in the second

quarter of this year, although that was an improvement of £42

million year-on- year. It is expected to break even by the start of

2002.



OMD recently lost the £6 million Sanofi account but won the Daily

Express and Sunday Express, worth a combined £18 million, as well

as the £3 million Go Racing account this year.



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