Amazon takes on Spotify and Apple with UK launch of streaming service

Amazon has launched Amazon Music Unlimited in the UK - its first music streaming service designed to offer a comparable product to market leader Spotify.

Amazon Music Unlimited: available from today
Amazon Music Unlimited: available from today

The tech giant previously offered Amazon Prime Music free to Prime members; this service only featured about one million songs, however, compared to the 35-40 million in Spotify, Apple Music, Google Play Music, Deezer and Tidal.

The new product has more than 40 million tracks, along with thousands of hand-curated playlists and personalised stations. It is available to anyone for £9.99 a month – the same price as Spotify and Apple Music. But Amazon is aiming to undercut its rivals by offering a discounted rate to Prime members: £7.99 a month, or £79 a year.

Additionally, it is offering a special "for Echo" subscription, which allows the service to be used on a single Amazon Echo device for £3.99 a month.

Unlimited Music is designed to work with Amazon’s AI personal assistant Alexa by, for example, finding a song when part of the lyrics are read to Alexa, or automatically creating a playlist of music from a particular year when asked.

Jeff Bezos, Amazon founder and chief executive, said: "If you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Amazon Music Unlimited trial, and play around on your Echo.

"If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More