Amazon takes on Spotify and Apple with UK launch of streaming service

Amazon has launched Amazon Music Unlimited in the UK - its first music streaming service designed to offer a comparable product to market leader Spotify.

Amazon Music Unlimited: available from today
Amazon Music Unlimited: available from today

The tech giant previously offered Amazon Prime Music free to Prime members; this service only featured about one million songs, however, compared to the 35-40 million in Spotify, Apple Music, Google Play Music, Deezer and Tidal.

The new product has more than 40 million tracks, along with thousands of hand-curated playlists and personalised stations. It is available to anyone for £9.99 a month – the same price as Spotify and Apple Music. But Amazon is aiming to undercut its rivals by offering a discounted rate to Prime members: £7.99 a month, or £79 a year.

Additionally, it is offering a special "for Echo" subscription, which allows the service to be used on a single Amazon Echo device for £3.99 a month.

Unlimited Music is designed to work with Amazon’s AI personal assistant Alexa by, for example, finding a song when part of the lyrics are read to Alexa, or automatically creating a playlist of music from a particular year when asked.

Jeff Bezos, Amazon founder and chief executive, said: "If you want a sense of the future of voice-controlled music, go ahead and ask Alexa for a free Amazon Music Unlimited trial, and play around on your Echo.

"If you don’t know the name of a song but know a few lyrics, if you want to hear songs from a specific decade, or even if you’re looking for music to match your mood, just ask."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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