Amazon tests Dash, the button that knows when to reorder your groceries

Amazon is testing a device that allows customers to place orders to replenish products such as washing powder and baby food at the touch of a button - all without ever having to log onto any of the retail giant's platforms.

Amazon: rolls out Dash button
Amazon: rolls out Dash button

Amazon's Dash button is an adhesive strip that can be connected to the home Wi-Fi.

It can be configured with the Amazon shopping smartphone app and placed on household appliances, for example a washing machine, where it can easily inform customers when a product, such as detergent, needs to be reordered.

Amazon said brands such as Huggies, Gillette, Bounty and Tide can be bought through Dash, which is currently invitation-only to a number of Amazon Prime members. 

Users can cancel orders within 30 minutes of pressing the button using the smartphone app. Customers will also be alerted every time the button is pushed.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published