Amazon "Thought it. Bought it" by Lucky Generals

A chubby man doing yoga reminds one shopper about her roast turkey, while a woman's earrings jogs the memory of someone in need of curtain rings, in a new TV campaign for Amazon.

Lucky Generals created the two ads for a campaign promoting Amazon’s shopping app. Each of the spots shows an Amazon customer being reminded of an item on their shopping list and then using the app to buy it. The work, which will air in the UK and Germany, was directed by Andy McLeod through Rattling Stick. Further executions will break later this month.