Created by Ambition Communications, the campaign promotes the drink as free from artificial flavours or added sugars.
One ad shows a bottle of Feel Good in a field dodging a rainshower of artificial flavours, while another shows it under a hailstorm of sugarcubes.
The animation was created by Seed Animation, with three executions running for 12 weeks throughout the summer.
Project name: Feel Good Drinks TV Ad
Client: Steve Cooper, Marketing Director Feel Good Drinks
Brief: There's goodness in every bottle of Feel Good Drinks
Creative agency: Ambition Communications
Copywriter: Phil Wiggins
Art director: Stuart Baker
Media agency: John Aylings
Media planner: Richard Temple
Media spend: estimated £400k
Production company: Seed Animation
Director: Morgan Powell
Editor: Neil Kidney
Post-production: Nice Biscuits