Ambrosia Rice 'picnic' by Dare

Premier Foods has launched a campaign for Ambrosia by Dare with the message that Ambrosia rice snack pots are both creamy and naturally low in fat.

Set in the countryside, the quirky animated spot features an apple, a flask, a Scotch egg and a chicken drumstick laid out for a picnic, each animated with a superimposed face.

The team used sophisticated prosthetics to ensure the characters’ faces fit seamlessly on to the objects. The spot also sees the return of the line: "Devon knows it’s unbelievably good."

The TV ad will be accompanied by a press, poster and online banner campaign. The spot was created by Danny Hunt and Gavin Torrance, and directed by The Perlorian Brothers through Blink.


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