American Apparel risks porn charge with latest ad campaign

NEW YORK - Two weeks after Twitter users accused American Apparel's latest ads of being "creepy", the troubled fashion retailer, which faces bankruptcy, is back with more risqué ads.

American Apparel: ad campaign by artist Boris Lopez
American Apparel: ad campaign by artist Boris Lopez

The clothes store is using two pencil drawings of nudes by artist Boris Lopez, who also works for porn magazines Hustler and Barely legal. Judge for yourself if American Apparel has crossed the line.

One blogger, Copyranter, referred to the new American Apparel campaign as "porny pencil illustration".

American Apparel camapign by artist Boris Lopez

These latest images appear just two weeks after American Apparel's most recent topless ad campaign was branded "creepy" by Twitter users.

One ad called "Nail Polish and Panties" features a topless brunette painting her nails while leaning against a mannequin and dressed in nothing but red sunglasses and white frilly knickers.

In another, a girl is shot climbing a tree while wearing an oversized shirt, but with no underwear. Another sets a young model in a see-through lacy bodysuit with no knickers or trousers on.

One tweeter, Hellocreatives, said "American Apparel. Creepy" while AntiSocialite tweeted "these American Apparel ads are getting out of hand".

American Apparel 'Nail Polish and Panties' campaign

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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