American Booksellers Association appoints Bozell

- The American Booksellers Association has appointed Bozell Worldwide, New York, to handle its $2 million (£1.2 million) integrated account.

- The American Booksellers Association has appointed Bozell Worldwide, New York, to handle its $2 million (£1.2 million) integrated account.

Bozell will handle the launch of the Book Sense campaign, which is an effort by the US's leading association of independent booksellers to create a brand identity for independent book stores across the US.

The campaign, which will include advertising, direct response, interactive and special events marketing, marks the first time the association has mounted a branding and integrated marketing programme.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).