Amnesty social campaign lets refugees respond in real time to tweeters

Amnesty International is raising support for the refugee crisis with a social media campaign enabling refugees to respond in real time to tweets.

#TakeAction campaign on the ground in Kenya
#TakeAction campaign on the ground in Kenya

Created by Ogilvy & Mather London, the #TakeAction campaign launched today and will run through 3 February with the aim of converting public outrage into tangible support.

A crew is on the ground filming refugees in Kenya and Lebanon, while a team based at Ogilvy’s Sea Containers office in London is selecting tweets about the refugee crisis and responding in real time with the videos. The responses thank users for speaking out and urge them to sign a global petition pledging support for refugee rights. 

Along with photojournalist agency Magnum Photos, the campaign will release additional short films telling the individual stories of refugees.

Amnesty will present its petition to United Nations secretary general António Guterres on 6 February, calling on the UN and governments around the world to tackle the crisis.

The campaign comes as US president Donald Trump has stopped the admission of all refugees to the country for four months, as well as banned immigrants from seven Muslim nations.

According to Amnesty, Kenya alone is host to more than 500,000 refugees. 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 The agencies that came top of the class in Campaign's School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes to assess who gets full marks and who deserves detention.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published