Integrated agency Cake has unveiled its latest viral drive for Amnesty International to raise awareness of domestic abuse. "Up to 69", aimed at the female audience, follows a woman who enters the toilets in a nightclub along with several other girls. As she looks at herself in the mirror, she begins to get beaten up by an abusive invisible man. It ends with the tagline: "In some countries, up to 69% of women have been physically assaulted by their male partners. You can do something about it." The spot is part of the "Stop violence against women" campaign.