Amobee acquires Ring Ring Media

LONDON - Ring Ring Media, the mobile advertising firm co-founded by Media Week's Rising Star of the Year Harry Dewhirst, has been acquired by Amobee Media Systems in an estimated $20m (£12m) deal.

Levkovitz: chief executive at Amobee
Levkovitz: chief executive at Amobee

The deal combines Ring Ring Media's mobile advertising expertise with Amobee's ad-serving technology for customers such as Telefonica and Vodafone, bringing Amobee closer to its goal of creating the world’s largest mobile ad exchange.

Ring Ring Media, which launched in February 2008, buys more than $2m (£1.2m) of mobile media a month, and its ad exchange platform serves more than 4bn ad impressions a month.

Dewhirst and Ring Ring Media's co-founder and managing director Ben Tatton-Brown will join the Amobee management team, travelling between London and Amobee’s headquarters in Tel Aviv and California.

Ring Ring Media's 20 London-based staff will work alongside Amobee’s 70 US-based staff.

Dewhirst described the deal as "the perfect fit". He said: "Amobee has an amazing technology background and great funding, and the two businesses will mesh together really well. We want to combine Amobee's on-deck and Ring Ring Media's off-deck technology to become the world's biggest mobile ad exchange."

He added: "The fit is so complementary we can continue to grow the team in London and focus on what we love doing, which is mobile advertising."

The acquisition is the latest in a string of mobile ad deals in recent months, including Apple's $275m acquisition of mobile ad network Quattro Wireless and Google's $750m deal to buy mobile advertising network AdMob.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).