Amsterdam Worldwide unveils Intel's Visual Life campaign
AMSTERDAM - The first film documents a day in the life of street-style fashion blogger Scott Schumann aka 'The Sartorialist'.
The first film to be released as part of Intel's Visual Life platform featuring ‘The Sartorialist’ Scott Schumann has notched up more than 500,000 views, despite no media spend. The film documents a day in the life of street-style fashion blogger Schumann, and provides a glimpse into the visual life of the man behind the lens.
Launched at Consumer Electronics Show (CES) held earlier this month, Visual Life is a platform hosted in the cloud across YouTube, Facebook and Intel's own site, to promote the technology brand's 2nd Generation Core processor. Intel worked with Amsterdam Worldwide for their consumer-orientated social media strategy. The agency was tasked to create a global digital and experiential campaign that would highlight the benefits and experiences enabled by the processor and to bring Intel’s ‘Visibly Smart’ marketing strategy to life.
Planned as an ongoing campaign, one can look forward to films from other high profile bloggers, as well as a contest inviting people to submit their own 'visual life' representations. Other films are currently in production in India, China and South America.
Directed by Tyler Manson for ACNE Productions, Richard Gorodecky is the creative director from Amsterdam Worldwide for the campaign.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).