The British Heart Foundation, which split with its previous agency
because of a conflicting cigarette account, has hired Abbott Mead
Vickers BBDO, which has a strict policy of not accepting tobacco-related
The task comes seven years after AMV lost to the then Simons Palmer
Denton Clemmow & Johnson in a pitch for the pounds 1.4 million
The charity began the search for a new agency in May as a result of the
merger of TBWA Simons Palmer with GGT, which caused a clash with GGT’s
pounds 4 million Marlboro business.
AMV took the business after a pitch against BMP DDB and Partners
Media planning and buying stays with Manning Gottlieb Media.
The appointment fits neatly with AMV’s anti-smoking drive on behalf of
the Health Education Authority and with research being carried out on
the HEA’s behalf on how cigarette companies will try to circumvent
upcoming advertising bans.
The charity enlisted the help of the Advertising Agency Register in
drawing up its shortlist. Maxine Smith, its communications director,
said: ’It was important to us that any agency we worked with was of like
mind and felt strongly about the issues involved. We gelled with AMV.
The relationship feels right.’
Adrian Vickers, AMV’s deputy chairman, said: ’It’s a privilege to be
given an opportunity to play a small part in the fight against heart
disease which is currently the UK’s biggest killer.’
The advertising will focus on educating people about the threat to
under-50s from coronary heart disease.