AMV anti-smoking credentials ensure victory in BHF pitch

The British Heart Foundation, which split with its previous agency because of a conflicting cigarette account, has hired Abbott Mead Vickers BBDO, which has a strict policy of not accepting tobacco-related business.

The British Heart Foundation, which split with its previous agency

because of a conflicting cigarette account, has hired Abbott Mead

Vickers BBDO, which has a strict policy of not accepting tobacco-related

business.



The task comes seven years after AMV lost to the then Simons Palmer

Denton Clemmow & Johnson in a pitch for the pounds 1.4 million

account.



The charity began the search for a new agency in May as a result of the

merger of TBWA Simons Palmer with GGT, which caused a clash with GGT’s

pounds 4 million Marlboro business.



AMV took the business after a pitch against BMP DDB and Partners

BDDH.



Media planning and buying stays with Manning Gottlieb Media.



The appointment fits neatly with AMV’s anti-smoking drive on behalf of

the Health Education Authority and with research being carried out on

the HEA’s behalf on how cigarette companies will try to circumvent

upcoming advertising bans.



The charity enlisted the help of the Advertising Agency Register in

drawing up its shortlist. Maxine Smith, its communications director,

said: ’It was important to us that any agency we worked with was of like

mind and felt strongly about the issues involved. We gelled with AMV.

The relationship feels right.’



Adrian Vickers, AMV’s deputy chairman, said: ’It’s a privilege to be

given an opportunity to play a small part in the fight against heart

disease which is currently the UK’s biggest killer.’



The advertising will focus on educating people about the threat to

under-50s from coronary heart disease.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).