An AMV BBDO advertising supplement: Campaign Diary - I’m only a punter but ..

Is it me or am I missing something about Abbott Mead Vickers? I mean what’s so special about them? Why have they been agency of the year twice in a row, and why is Campaign always going on about how brilliant they are? I heard it’s because the editor does PR for the agency as well, and they’ve got shares in Haymarket, or is that Maurice Saatchi?

Is it me or am I missing something about Abbott Mead Vickers? I

mean what’s so special about them? Why have they been agency of the year

twice in a row, and why is Campaign always going on about how brilliant

they are? I heard it’s because the editor does PR for the agency as

well, and they’ve got shares in Haymarket, or is that Maurice

Saatchi?



So what, they’re the biggest agency. Campaign’s always writing how big

isn’t everything anymore. And there’s loads of big agencies. ’Scuse my

ignorance, but surely ’big’ just means you do crappy work and then blame

it on international alignments.



The work’s always so cosy and middle class - such as the Economist and

Yellow Pages. It never takes risks. I know there was ’dead dogs’ and

’cages save lives’ and ’twister’ and Dunlop and Kiss FM and ’stuntman’

and the Dave Stewart video for BT and Wrangler, but apart from

those ...



And they can’t do telly, of course. OK, there’s Sainsbury’s and Volvo

and Pizza Hut and Alka Seltzer and the Leeds and Fa-mous Grouse and Paul

Masson - but apart from those ...



It’s not as if they’ve got particularly talented people. That David

Abbott’s a bit overrated. If he was any good he wouldn’t have stayed in

the same job at the same agency for 20 years, would he? He’d have been

poached and been on the telly a lot. Anyway, never trust a man who dyes

his hair white.



That Peter Mead. He’s not an adman, is he? He spends all his time in the

City or down at Millwall Football Club. What’s he ever done for

them?



Adrian Vickers. Adrian Vickers. Who’s he? Spends all his time at

Sainsbury’s.



I spend all my time at Tesco, Brook Green, but I don’t get hundreds of

thousands of pounds a year and my name above the door for it.



And as for that other bloke, whatsisname, Billy Smart? Baulk, Michael

Baulk. Would you trust him? All this ethics this, ethics that, no

redundancies, maternity leave, paternity leave, absent without leave,

tea leaves bollocks.



I rest my case. Apart from the roads and the aqueducts and the ads what

has Abbott Mead Vickers ever done for us ...?



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