An AMV BBDO advertising supplement: DoT gives sensitive ’kill your speed’ campaign to AMV

1 December, 1995

1 December, 1995



The Department of Transport is to split its pounds 5 million-a-year

account between Abbott Mead Vickers BBDO and the incumbent, D’Arcy

Masius Benton and Bowles.



Cilla Snowball, head of client service at Abbott Mead, said: ’This is a

significant win for us. It gives us the opportunity to produce

advertising to help reduce deaths and accidents.’



Martin Helm, head of information at the DoT, said: ’Abbott Mead

barnstormed on to the scene with some very strong creative proposals on

the danger of speed.’



Snowball, who led the pitch, was picked to run the 80-strong account

management department in June 1984, confirming her position as a key

member of the team around Michael Baulk, chief executive of AMV.



In its first work for the DoT in May 1996, AMV used genuine home-video

footage of child road accident victims. The ads, written by David Hieatt

and Rob Oliver, contrasted camcorder shots of children enjoying

themselves with sombre poems about death by W. H. Auden, Christina

Rossetti and Walter de la Mare.



The ads were made after research among adults which found that speeding

wasn’t regarded as a particularly serious offence.



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