AMV BBDO beats Droga5 to land Virgin Holidays brief

Virgin Holidays has named Abbott Mead Vickers BBDO as its advertising and communications agency, following its split with M&C Saatchi at the beginning of the year.

AMV BBDO beats Droga5 to land Virgin Holidays brief

AMV won the £5 million account after a final shoot-out against Droga5 London. Adam & Eve/DDB and Lucky Generals were also invited to pitch in a process run directly by Virgin Holidays.

The company is still talking to Droga5 about Virgin Vacations, its US business.

M&C Saatchi, which had held the Virgin Holidays advertising account since 2012, did not repitch for the business. Manning Gottlieb OMD handles media for Virgin Holidays after winning the business in 2001.

Jay Kossifos, the head of brand, campaigns and reputation at Virgin Holidays, said: "We were hugely impressed with all of the agencies who presented; however, we found the work created with AMV BBDO to be quite irresistible and, on behalf of the team here at Virgin Holidays, we are super-excited about our partnership."

In 2015, Virgin Holidays’ pre-tax profit increased by almost 100 per cent to £10.9 million, helping its Virgin Atlantic Group parent nearly double its profit.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published