AMV BBDO to keep UK Wella task despite loss of global business

Abbott Mead Vickers BBDO is expected to keep pounds 10 million of Wella haircare business in the UK in spite of BBDO’s loss of the global account, estimated to be worth dollars 50 million.

Abbott Mead Vickers BBDO is expected to keep pounds 10 million of

Wella haircare business in the UK in spite of BBDO’s loss of the global

account, estimated to be worth dollars 50 million.



The German haircare company has replaced the BBDO agency in Dusseldorf,

which is the lead creative agency on the account, with the German shop,

Jung von Matt, following a review that began in April. The winning

agency pitched against the incumbent and Springer & Jacoby.



The move casts doubt on the hold of the BBDO network’s other agencies on

the Wella account in Europe. But Robert Bartlett, the executive director

of consumer products at Wella UK, said this week that he would like to

see Abbott Mead stay on the UK account. ’We have been very pleased with

AMV’s work and see no reason to change,’ he said.



Media planning and buying, currently handled by the network and by New

PHD in the UK, are still under discussion and a decision is not expected

until the end of the year.



Wella’s sponsorship work, which is handled by the AMV Group’s Drum PHD

arm in the UK and includes the sponsorship of Friends on Channel 4 and

Sky 1, is also still under review.



AMV and its associated companies handle almost all Wella’s above- and

below-the-line business in the UK, working on local Wella brands and

adapting international campaigns for the UK.



AMV began working with Wella in 1991, resigning pounds 12 million worth

of rival Alberto-Culver business to take on the pan-European

assignment.



BBDO in Germany will continue to handle the global account until the end

of this year.



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