AMV continues iconic Economist ads

The Economist magazine is unveiling a fresh burst of poster executions through Abbott Mead Vickers BBDO that continues the iconic red-out-of-white theme first launched 15 years ago.

The campaign, which will run in London and other major cities, coincides with the magazine's 160th birthday celebrations.

This latest outdoor offering, which breaks on 1 October, is derived from the proposition "stay one step ahead with The Economist".

The 15 posters aim to emphasise that The Economist is an essential read in times of political and economic uncertainty.

"Meeting of minds", which was art directed by Christian Sewell and written by Andy Mcananey, bears the words: "In a meeting of minds would you be sent out for the biscuits?" Other phrases include "Better than Botox for furrowed brows."

Further executions play on the medium of outdoor advertising. For example, one poster by Mark Fairbanks reads: "Can you keep people interested or are they easily ooh look, a pigeon."

Another, which will run on escalator panels in the Eurostar terminal at Waterloo, states: "Avoid meeting your Waterloo."

Jacqui Kean, the brand marketing manager at The Economist, said: "The challenge is to move the campaign on while still staying true to The Economist's product and brand values. We believe that this batch of work definitely meets that challenge."

Media planning for the campaign is handled by PHD, with buying through Outdoor Connection.

The writer of "Botox" was Diane Leaver, with art direction by Simon Rice.

"Avoid meeting your Waterloo" was art directed by Daryl Corps and written by Mike Nicholson.


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