AMV creatives in agency start-up

Tony Malcolm and Guy Moore, the award-winning senior creative team at Abbott Mead Vickers BBDO, have quit to start their own agency.

Tony Malcolm and Guy Moore, the award-winning senior creative team

at Abbott Mead Vickers BBDO, have quit to start their own agency.

Moore confirmed that the two had handed in their notice to Peter Souter,

the agency’s creative director, but would not comment any further. He

denied industry speculation that they had fallen out with Souter over

the creative direction of the agency.

They will be joined by another partner who at this time remains


Malcolm, a copywriter, and Moore, an art director, joined AMV in 1998

after resigning from TBWA GGT Simons Palmer where they were creative


The same year their press campaign for Nike picked up a Gold at


Previously the pair had spent nearly two years as CDP’s creative


The pair first teamed up at Leagas Delaney nearly 15 years ago. Moore

arrived from J. Walter Thompson and Malcolm from Saatchi & Saatchi. They

spent a short time at Still Price before it merged with Lintas, later

moving to Simons Palmer, where they produced award-winning work for the

British Heart Foundation and The Sun.

Their departure marks the second breakaway agency from AMV in less than

a year.

Miles Calcraft Briginshaw Duffy was set up last May by Jeremy Miles, the

former AMV vice-president, who was joined by Helen Calcraft, AMV’s

business development director, and the award-winning senior creatives

Paul Briginshaw and Malcolm Duffy.

’It’s always a shame to part company with a good team but when you look

at the success that Paul and Malcolm have had, it’s hard to argue

against it. But it’s fair to say that we have parted on very good

terms,’ Souter said.

Souter added that he will be looking for staff to replace Malcolm and

Moore. ’Going shopping is the most exciting part of this and when we

have an empty office we like to fill it,’ he added.


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