AMV establishes consulting division headed by Pinkess

Abbott Mead Vickers BBDO has set up a consulting arm to help clients adapt to changes in marketing.

Pinkess: leads unit that advises clients on ‘marketing plumbing’
Pinkess: leads unit that advises clients on ‘marketing plumbing’

Andrew Pinkess, AMV’s director of consulting and business innovation, will run the business, which aims to compete with the bottom end of management consultancy services.

AMV Consulting will bill clients on the standard time-based model.

The business has ten staff.

It uses proprietary tools to advise companies on how best to structure their marketing teams, how to join up marketing and services to improve customer experience, and how to integrate digital, mobile, social and data into core communications plans.

The consulting arm was trialled in 2015. It worked with strategists and creatives to complete projects for the AMV clients Sainsbury’s, Smart Energy GB, Transport for London and Guinness.

Pinkess is open to new business but conflicts with AMV’s roster will mean he is largely confined to existing clients.

Ian Pearman, the chief executive of AMV, said: "As marketing becomes more complex, the need to formalise our high-end strategic capability has become obvious.

"While the main agency focuses on creating great ideas, AMV Consulting helps our clients ensure they have the right marketing plumbing in place – from customer experience frameworks to organisational structures."

Pinkess was the client partner and director of strategic services at LBi for two years.

Before that, he worked at Rufus Leonard for 11 years, most recently as the strategy director and client partner. Pinkess previously spent nine years in management consultancy.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published