The Abbott Mead Vickers group is understood to be in takeover talks
with Clark & Taylor, the agency it defeated in a pitch for pounds 6
million worth of Sainsbury’s business two months ago.
Reports of talks are fuelling speculation that Clark & Taylor could be
merged into AMV Advance, which has been set up to handle Sainsbury’s
combined local marketing and the Savacentre hypermarkets account.
Such a move would reunite Clark & Taylor with the supermarket chain that
was its biggest client until it lost the regional marketing assignment,
ending a 14-year relationship.
Simon Clark, the chief executive of Clark & Taylor, declined to comment,
referring inquiries to Andrew Robertson, AMV’s managing director.
Robertson said: ’I refuse to comment on speculation.’
After the Sainsbury’s loss, Clark & Taylor last month axed 15 jobs in
order to remain in profit.
AMV announced the creation of AMV Advance in August because of what it
claimed were the specialist skills needed to handle the wide-ranging
demands of Sainsbury’s local marketing.
The agency suggested that AMV Advance might go after other business once
the Sainsbury’s account had been bedded down.