AMV group in talks with Clark & Taylor to build retail clout

The Abbott Mead Vickers group is understood to be in takeover talks with Clark & Taylor, the agency it defeated in a pitch for pounds 6 million worth of Sainsbury’s business two months ago.

The Abbott Mead Vickers group is understood to be in takeover talks

with Clark & Taylor, the agency it defeated in a pitch for pounds 6

million worth of Sainsbury’s business two months ago.



Reports of talks are fuelling speculation that Clark & Taylor could be

merged into AMV Advance, which has been set up to handle Sainsbury’s

combined local marketing and the Savacentre hypermarkets account.



Such a move would reunite Clark & Taylor with the supermarket chain that

was its biggest client until it lost the regional marketing assignment,

ending a 14-year relationship.



Simon Clark, the chief executive of Clark & Taylor, declined to comment,

referring inquiries to Andrew Robertson, AMV’s managing director.

Robertson said: ’I refuse to comment on speculation.’



After the Sainsbury’s loss, Clark & Taylor last month axed 15 jobs in

order to remain in profit.



AMV announced the creation of AMV Advance in August because of what it

claimed were the specialist skills needed to handle the wide-ranging

demands of Sainsbury’s local marketing.



The agency suggested that AMV Advance might go after other business once

the Sainsbury’s account had been bedded down.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).