AMV heads billings list with ZenithOptimedia

Abbott Mead Vickers BBDO and McCann-Erickson remain the largest agencies in the UK, despite a fall in billings at AMV.

However, Lowe, the agency that occupied third place at the end of 2002, has dropped down the table following the impact of the loss of Orange, according to the billings figures from Nielsen Media Research for the year to the end of June 2003.

J. Walter Thompson jumped from eighth place to third after bringing in significant billings from Vodafone. TBWA\London moved into the top ten for the first time with a 31 per cent increase in billings.

M&C Saatchi showed the biggest percentage increase among the top ten creative agencies. This was on the back of wins including the AA and increased spend from clients such as Fosters and NatWest.

Nick Hurrell, the joint chief executive of M&C Saatchi, said: "Our clients have been investing in work that works. The work that we have been running has been providing a real return on investment to clients."

The merged Leo Burnett and D'Arcy experienced a loss of 19 per cent based on their combined billings. The agencies would have achieved a combined placing of third a year ago but this year dropped to eighth. Saatchi & Saatchi lost 11 per cent of its billings after a downturn in spend from clients and the loss of the Sony account.

Vallance Carruthers Coleman Priest entered the top 30 for the first time after building on its capture of the O2 business with clients including ING Barings and Appletiser.

MediaCom, which was the UK's largest media agency at the end of 2002, has been leapfrogged after the merger of ZenithOptimedia. However, it posted an impressive 23 per cent rise after new-business wins including Shell, Wrigley and Courts.

Stephen Allan, the chief executive of MediaCom, said: "I'd love to say that this is because the economy has bounced back and that clients are spending more but the truth is they weren't. Spend was fairly flat so the only way forward for agencies was bringing in new business."

OMD UK, Starcom Motive and Universal McCann also posted impressive increases.

TOP 30 AD AGENCIES RANKED BY BILLINGS

Rank Agency Billings Billings % change

03 02 June 03 June 02 year on

(pounds m) (pounds m) year

1 1 Abbott Mead Vickers BBDO 345.05 374.62 -7.89

2 2 McCann-Erickson 301.16 292.48 2.96

3 8 J. Walter Thompson London 284.59 226.42 25.68

4 7 Publicis 276.32 227.33 21.54

5 4 Ogilvy & Mather 263.62 263.76 -0.05

6 9 M&C Saatchi 259.08 199.90 29.60

7 5 Lowe 247.34 259.03 -4.51

8 3 Leo Burnett 217.05 268.44 -19.14

9 6 Saatchi & Saatchi 211.03 238.96 -11.68

10 12 TBWA\London 210.25 160.33 31.13

11 11 Rainey Kelly Campbell Roalfe/Y&R 183.71 166.47 10.35

12 13 BMP DDB 179.23 154.50 16.00

13 10 Bates UK 165.60 199.64 -17.05

14 16 Grey Worldwide 156.26 140.97 10.84

15 15 Euro RSCG Wnek Gosper Partners 154.19 143.96 7.10

16 14 WCRS 150.32 145.35 3.42

17 17 Bartle Bogle Hegarty 124.13 119.55 3.83

18 20 Partners BDDH 89.18 57.23 55.80

19 18 Banks Hoggins O'Shea/FCB 78.97 88.49 -10.75

20 22 Delaney Lund Knox Warren 77.88 47.33 64.55

21 21 Mortimer Whittaker O'Sullivan 69.54 50.13 38.72

22 19 HHCl/Red Cell 62.93 73.73 -14.64

23 23 Mother 59.65 46.33 28.74

24 28 Wieden & Kennedy 43.43 36.04 20.50

25 25 Cheethambell JWT 39.31 37.56 4.66

26 37 Publicity Bureau 38.68 25.34 52.63

27 66 Vallance Carruthers Coleman Priest 36.27 12.19 197.44

28 29 The Leith Agency 35.68 33.00 8.12

29 35 RPM3 33.39 26.77 24.73

30 34 BDH/TBWA 33.18 29.35 13.05

Source: Nielsen Media Research.

TOP 30 MEDIA AGENCIES RANKED BY BILLINGS

Rank Agency Billings Billings % change

03 02 June 03 June 02 year on

(pounds m) (pounds m) year

1 1 ZenithOptimedia 644.84 664.80 -3.00

2 3 MediaCom 601.43 489.11 22.96

3 2 Carat 541.52 557.11 -2.79

4 4 MindShare 511.84 468.92 9.15

5 7 OMD UK 435.28 312.72 39.19

6 6 Starcom Motive 391.17 323.73 20.83

7 5 Initiative Media 387.94 327.29 18.53

8 10 Universal McCann 314.34 257.52 22.06

9 8 PHD 282.64 274.85 2.83

10 9 Starcom MediaVest 254.23 271.76 -6.45

11 13 Manning Gottlieb OMD 227.27 186.54 21.83

12 12 Vizeum UK 206.72 189.77 8.93

13 11 Mediaedge:cia 184.07 200.34 -8.12

14 14 Walker Media 154.44 127.20 21.41

15 15 Media Planning Group 119.29 113.09 5.47

16 17 The Allmond Partnership 80.11 83.27 -3.79

17 19 MediaVest Manchester 78.68 68.54 14.78

18 16 Brandconnection 75.77 85.01 -10.86

19 20 Brilliant Media 65.69 67.24 -2.29

20 25 Universal McCann Manchester 62.40 49.50 26.06

21 18 Feather Brooksbank 61.41 76.67 -19.90

22 24 Mediaedge:cia Manchester 60.82 50.64 20.10

23 23 BJK&E Media 59.47 52.23 13.84

24 21 John Ayling & Associates 47.04 58.25 -19.24

25 22 Mediahead 40.97 52.31 -21.67

26 29 All Response Media 39.08 32.59 19.91

27 32 BLM 38.64 28.01 37.90

28 28 MediaCom North 37.94 33.31 13.88

29 27 Media Campaign Services 37.09 33.41 11.01

30 30 WWAV Rapp Collins Media 32.55 31.60 3.01

Source: Nielsen Media Research.

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