AMV launches specialist data analytics arm

Abbott Mead Vickers BBDO has launched an analytics arm, called AMV Analytics, as it looks to expand its use of data generated from campaigns to create new insights and increase effectiveness.

Shingadia, Angear, Reichel, Mawdsley
Shingadia, Angear, Reichel, Mawdsley

The agency has hired Dhiren Shingadia and Aleksander Reichel to run the unit.

Shingada was most recently the head of product marketing at analytics company Market Sentinel, and before that worked at Mindshare as the manager of its Invention arm. Before joining AMV, Reichel was a web analyst at PricewaterhouseCoopers.

The duo will also support AMV Pulse, the agency's recently launched community management department, on helping to optimise social media campaigns. They will report to AMV's joint heads of planning, Craig Mawdsley and Bridget Angear.

AMV, which won the new creative effectiveness Grand Prix at Cannes, hopes that the division will benefit clients through improvements in both digital and conventional media activity.

Angear said: "The effectiveness Grand Prix demonstrated what a difference data can make. We are determined to prove that numbers and ideas are perfect partners."

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).