AMV lines up future management

Abbott Mead Vickers BBDO has begun putting its next generation of

management in place with the appointment of Farah Ramzan as the deputy

managing director.

Her place as the head of client service at the UK's biggest agency is

being taken over by her deputy, Clive Tanqueray.

Both are long-time AMV staffers and their promotions are part of an

effort to strengthen the senior team around the agency's managing

director, Cilla Snowball.

AMV has been operating without a chief executive since last year's

departure of Andrew Robertson to become the president of BBDO North


His sudden exit disrupted the agency's normally smooth management

succession and resulted in Michael Baulk, the group chairman, resuming a

more direct role at AMV in addition to his responsibilities as the head

of BBDO's European network.

The intention was to ease the workload on Snowball who had risen rapidly

from the head of client service to managing director in less than a


Under Baulk and Snowball's leadership, the agency has managed a

succession of significant wins including the TV Licensing assignment,

the British Tourist Authority and Campbell's soups and sauces.

Baulk said: "Cilla has had a hugely successful year, but we're a very

big and active agency. Farah and Clive are both true AMV types who have

been groomed for senior roles. They represent the next generation of


Ramzan, a Cambridge modern languages graduate, joined AMV in 1990 from

the then Burkitt Weinreich Bryant. She has been the board account

director on the agency's Sainsbury's business and played a key role in

AMV's recapture of its BT business two years ago.

Baulk said: "Over time the promotions will lighten my load, although I

don't envisage any reallocation of responsibilities at present."


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