AMV produces ad lauding Smart car efficiency

LONDON - AMV BBDO has created an ad promoting the fuel-efficiency of the Smart car.

The ad shows the length of time between filling the tank and having to refill.

It opens on a man in a fuel station, filling his Smart car with petrol on a snowy day.

Following a time-lapse sequence, the same man returns to refill his car on a bright spring day.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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