AMV produces ad lauding Smart car efficiency

LONDON - AMV BBDO has created an ad promoting the fuel-efficiency of the Smart car.

The ad shows the length of time between filling the tank and having to refill.

It opens on a man in a fuel station, filling his Smart car with petrol on a snowy day.

Following a time-lapse sequence, the same man returns to refill his car on a bright spring day.

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Look out for the invisibles and introverts in your agency
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1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

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