AMV recruits host of celebrities for Govt environment push

A string of celebrities send themselves up in a pounds 7 million Government ad campaign aimed at getting everybody to play a part in protecting the environment.

A string of celebrities send themselves up in a pounds 7 million

Government ad campaign aimed at getting everybody to play a part in

protecting the environment.



The boxer, Chris Eubank, spouts nonsense in the cause of curbing exhaust

fumes; Eddie Izzard shuns a limousine to make his stage door exit by

bike; and a reformed George Best drops his mineral water bottles in a

bottle bank in the advertising breaking nationally this week.



Abbott Mead Vickers BBDO produced the campaign - which was the result of

almost six months’ work - under the theme: ’Are you doing your bit?’



The purpose of the advertising is to show that even small actions help

make life better and to get the message across in everyday language.



Launching the campaign this week, John Prescott, the deputy prime

minister, said: ’You don’t often get famous people taking a dig at

themselves and the way they have entered into the spirit of it is

tremendous. I’m thrilled they were prepared to laugh at themselves to

make an important point.’



All the celebrities - who also include Chris Evans, Zoe Ball, Nigel

Mansell, Michael Winner and Lennox Lewis - were paid a flat fee of

pounds 5,000. Some have given the money to charity.



The campaign marks the swansong at the agency for the writer, Malcolm

Duffy, and art director, Paul Briginshaw, who are to be partners in

AMV’s first breakaway (Campaign, 7 May).



The commercials were directed by Peter Richardson for Jack Strong Films.



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