AMV signs new staff and puts Souter on BT in account rejig

Abbott Mead Vickers BBDO is making changes on its massive BT account, which is being bolstered with new senior planning and creative appointments.

Abbott Mead Vickers BBDO is making changes on its massive BT

account, which is being bolstered with new senior planning and creative

appointments.



At the same time, David Abbott, the agency’s creative director and

driving force behind the Bob Hoskins campaign, is scaling down some of

his commitments on BT, which will be taken over by Peter Souter, his

deputy and heir apparent.



The change in creative control on BT coincides with two senior signings

by the agency from Ogilvy and Mather. Mike Teasdale, the O&M planning

director, will take over planning responsibilities for BT, while the

copywriter, Tony Strong, is expected to work almost exclusively on the

BT business.



The heavyweight hirings reflect the huge demands now placed on the

agency by BT, which currently accounts for about a third of Abbott

Mead’s business and for which the agency produced a total of 67

commercials between January and September last year.



Strong, best known at O&M for his work on Bupa and the American Express

campaign featuring entrepreneurs such as Sir Terence Conran, will form a

new partnership with the art director, Mike Durban, who is joining from

WCRS.



The pair, who will take up their new jobs next week, will work

exclusively on BT business for their first year.



’The BT account team is almost a self-contained agency and I hadn’t

worked on it until the end of last year,’ Souter said. ’The swap with

David is to ensure I get more experience on it.’



Teasdale’s switch to Abbott Mead comes only eight months after he joined

O&M from Bartle Bogle Hegarty.