AnalogFolk lands Desperados work

Heineken has hired AnalogFolk to develop a global digital strategy for Desperados, its tequila-flavoured beer.

Desperados: views UK as a key growth market
Desperados: views UK as a key growth market

The agency won the business after a pitch process handled by Creativebrief.

A large part of the task is developing awareness in the UK, which has been identified as a key area for growth.

The brand's most successful markets are Italy, Spain and South America.

Desperados' most recent foray into digital advertising was the launch of a branded YouTube channel in April.

The channel featured an interactive ad, by Desperados' France-based creative agency, Dufresne Corrigan Scarlett, and the digital production company MediaMonks, which allowed viewers to connect with their Facebook friends, inviting them to join the party in the ad.

The appointment comes as Heineken focuses on the international roll-out of several key brands, including Sol, Strongbow and Dos Equis.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now


BBH deputy ECD Caroline Pay exits

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Just published