AnalogFolk opens office in Sydney

Be the first to comment
Yellow Tail: Casella Wines will be AnalogFolk Sydney's founding client
Yellow Tail: Casella Wines will be AnalogFolk Sydney's founding client

AnalogFolk, the London-based digital agency, is opening its first international office in Australia. Based in Sydney, the new office launches on 1 November, with Casella Wines as its founding client.

The agency will initially be responsible for delivering a global digital marketing strategy for Casella's Yellow Tail wine brand, creating web, mobile, event and retail activity.

Matt Grogan, the creative director of Tribal DDB Sydney, and Matt Robinson, the planning director of the Australian integrated agency BWM, have been appointed to run AnalogFolk Sydney.

Grogan had been at DDB for just under two years, most recently creating the "making tracks" campaign for Tourism Australia, which won "Best of Show" at this year's IAB Australia Awards and was also shortlisted in the Media category at Cannes.

Robinson has worked at ad agencies in Sydney and London for the past 14 years, including Agency.com, The White Agency and TBWA.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

Just published