ANALYSIS: FLUKE OF THE WEEK

When we saw the ad for Regency Crown ’hair transplantations’ on the back page of the News of the World, we thought we’d spotted a perfect Sale of the Week.

When we saw the ad for Regency Crown ’hair transplantations’ on the

back page of the News of the World, we thought we’d spotted a perfect

Sale of the Week.



The ad, featuring a Ronaldo doppelganger under the strapline ’Not

everyone is happy being bald!’, appeared to be a masterpiece of media

placement, given its positioning within three (yes three!) pages of

coverage on David Beckham’s newly shaved barnet.



However, it transpired that the account planner was Lady Luck. Rosie

Wills, who sold the space, was away on holiday when we contacted the

NoW, but we were informed that the booking was a total fluke. ’I’m sure

we should say it was an inspired sale, but I’m afraid it was pure

coincidence,’ said a member of the sales team.



The ad was booked by Roger Hanley, media director at Rawtenstall-based

Julie Grady Media, who told us: ’I haven’t even seen the paper; my wife

had a baby girl on Friday and that’s kept me pretty busy, but this is

more good news. The funny thing is, I was in the barber’s this morning

and all they were talking about was Beckham’s hair. To be honest, I

preferred it before.’



Got a potential sale of the week? E-mail lexie.goddard@haynet.com.



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