If you read the US media, you’ll already be familiar with

If you read the US media, you’ll already be familiar with

Almost every US journo from New York to San Francisco has penned a few

paragraphs on this fledgling media and entertainment information


Kurt Andersen, former editor of New York magazine and founder of Inside,

has spent dollars 25 million putting it together and American hacks have

been unable resist sniping about his chances of recouping the

investment. Their argument is that the site’s business model - providing

information for a fee - has few successful precedents on the net.

But if you put the profit argument to one side and check out the site,

you’ll discover an enviable resource for anyone working in US media.

What’s more, Inside is good enough to be a one-stop shop for those in

the UK media business who want to check out what’s going on across the


Staff plucked from Vanity Fair, Rolling Stone and The Wall Street

Journal break a handful of news stories on the main pages of the site,

which are headed TV, film, music, media and books.

The news and analysis tends to be rather highfalutin board-level stuff,

but it is accompanied by some top bits of gossip, mostly under the

heading, ’Inside Dope’. This mud-slingers’ corner includes an allegation

that godfather of soul James Brown makes his female staff have sex with

him, and also claims that a top US book publisher has been stealing

writers’ ideas (shock, horror).

If this is all too flippant, there is a range of media data on


The TV database lists the ad rates for every show. Magazine and

newspaper circulation figures are also available, and an ad pages

tracker is updated weekly. Inside also offers plenty of similar

information on web and book publishing, and some of the databases go

back more than a decade.

Inside has plenty of banners and the sort of content people will be

prepared to pay for. That dollars 25 million could start to look like a

wise investment in the coming months.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).