These days, ThisIsLondon is a far more compelling proposition than
its print counterpart, the Evening Standard. It’s more colourful, packed
with more information and for the most part has a light touch the
newspaper often lacks, conservative old thing that it is.
The home page details the goodies on offer, tempting the reader with the
hottest stories from the news, sport and theatre channels. On the day I
visited, the theatre item was about A Perfect Place, ’An icy tale of
There is almost too much to trawl through. And when you get there, the
articles are invariably too long. But that’s not really a problem, when
an interview with Susan Sarandon turns up gems like the actress’s
description of the ’tribal journey to an island’ she, her friends and
family took on her 50th birthday.
’We sat around in a circle and they all talked in turn about qualities
in me: someone would say, ’I’ve always been very moved by Susan as a
Elsewhere, I was diverted by the London Life section, which informed me
that the police are set to sweep my manor, Brixton, free of drug
Should be pretty easy - all they have to do is arrest almost everyone
loitering outside the Tube station.
I also felt obliged to turn to the food and drink channel, where there
was an article on London’s criminal drinking dens. Did you know the
great train robbers plotted their dastardly deed in The Star Tavern at 6
Belgrave Mews West, SW1?
Associated’s ad sales team has pulled in banners from the likes of
Boo.com, CharlotteStreet, BT Internet and UK Plus, among others. This
proves, once again, that traditional publishers are skilled at
developing premium brands on the net and are reaping the profits.
ThisIsLondon is not a ’cool’ site - the pictures and graphics are small
and bland - but it’s simple, newsy and full of useful stuff.
By the way, if you’re into fashion, you might be interested to learn
that gold is the new silver.