ANALYSIS: MEDIA TRACK - UK commercial radio has improved audience share and closed in on the BBC

UK radio is performing strongly according to the Rajar audience figures for the first quarter of this year, with the industry adding more than 33,000 hours of listening quarter on quarter.

UK radio is performing strongly according to the Rajar audience

figures for the first quarter of this year, with the industry adding more

than 33,000 hours of listening quarter on quarter.



Commercial radio’s share of listening has increased nationally and

locally, helping the sector close the gap on the BBC. The BBC’s share

slipped 0.3 per cent to 51 per cent.



Capital Radio’s overall average weekly audience fell by 86,000 listeners

quarter on quarter. Its flagship, Capital 95.8 in London, lost 10 per cent

of its listeners to take an average audience of 2.7 million a week.



Meanwhile, London-based alternative station Xfm increased its weekly share

by 9.7 per cent to 420,000 quarter on quarter.



Capital was the only group to report falling figures in more than half of

its stations (53.3 per cent) for this Rajar period.



For Emap, almost three-quarters of stations showed an improved weekly

reach. And out of GWR’s 38 reporting stations, 24 (63.2 per cent) reported

rising audiences.



Emap’s North-west and Yorkshire divisions are burgeoning, with weekly

reach growing 4.9 per cent and 5.9 per cent respectively. Emap’s Magic

brand is building an audience, with network reach up 5.2 per cent to 2.6

million.



Over at Kelvin MacKenzie’s Wireless Group empire, the picture is also

rosy, with 75 per cent of stations turning in growing audiences. The

rebranded Big AM stations are doing well, with the Stockport-based

licensee increasing its audience from 52,000 to 89,000 in just three

months.



While they are much smaller groups, Chrysalis and Border Radio reported

increasing audiences for every one of their stations. Chrysalis’s Galaxy

network increased its reach by 8.3 per cent to 2.3 million. Border’s three

Century stations increased their audience by 8.1 per cent to 1.5

million.



Border is in the process of being acquired by Capital, a merger that will

create the UK’s largest radio operator.





MediaTel’s database is available at www.mediatel.co.uk. For more

information contact 020-7439 7575 or e-mail info@mediatel.co.uk



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).